The Belt and Road and Sany rely on the "the Belt and Road" to accelerate internationalization
abstract： (hereinafter referred to as "Sany") for inspection. During the visit, the Prime Minister of Ethiopia praised "Sany's development and changes are shocking" and hoped that the cooperation
(hereinafter referred to as "Sany") for inspection. During the visit, the Prime Minister of Ethiopia praised "Sany's development and changes are shocking" and hoped that the cooperation will be more in-depth in the future.
The visit of the Prime Minister of Ethiopia can be said to be a key node and a new starting point for the cooperation between the two sides. As Sany President Tang Xiuguo said, Sany will take this as a new starting point to comprehensively deepen cooperation with Ethiopia and contribute more to the vision of seeking to develop a new cooperation model.
Deeply cultivating "localization" to help Ethiopia's economic development
in the internationalization journey, only by deeply understanding the needs of partners and even "feeling the same" can the two sides achieve long-term cooperation and mutual benefit.
As early as 2006, Sany's products officially entered Ethiopia. In the following ten years, Sany has added support to local infrastructure construction and deeply participated in major projects such as the Adama Phase II Wind Farm, the Woldiya to Awash Railway, and the Dangote Cement Plant. Especially the Adama Phase II wind farm, the largest wind power project in Ethiopia, uses 102 Sany wind turbines with a total installed capacity of 153 MW. In May 2016, the wind power plant completed its trial operation and was handed over. The Ethiopian Prime Minister personally started the wind turbines. At present, the wind farm has generated a total of about 850 million kWh of electricity, providing more than 20% of the electricity demand in the capital Addis area, playing a major role in promoting local social and economic growth and transformation.
Wang Lihe, general manager of international marketing of Sany Heavy Energy Co., Ltd. (hereinafter referred to as "Sany Heavy Energy"), has participated in almost all the processes of the Adama Phase II wind farm project in Ethiopia. In his view, the international market is very different from the domestic Chinese market. Different countries and regions have great differences in culture, laws, customs and customer habits in using products. Sany has taken many detours and gained a lot of experience on the road to internationalization. According to Sany's experience, to achieve success in overseas markets, it is most important to adhere to the "localization" of the enterprise.
Wang Lihe said that since the construction of Adama Phase II Wind Farm in Ethiopia, Sany has been sending professional teams to guide the installation, acceptance and commissioning on site, and responsible for the operation and maintenance of the wind farm after the warranty period. Moreover, as an overall equipment supplier, Sany not only provides reliable equipment and employs local personnel, but also trains more than 80 professional engineers from Ethiopia through the Adama Phase II Wind Farm project, and delivers wind power technology to Ethiopia.
It is based on the "localization" idea of sharing weal and woe that the Adama Phase II wind farm project has successfully created "four firsts": China's first government-supported new energy project; China's first preferential buyer's credit-supported new energy project; China's largest international wind power project EPC general contracting project; the first wind power project with overall technology, standards, management and equipment going abroad, using Chinese standards for design, construction and acceptance, and using Chinese equipment and supervision.
Overseas business layout is highly consistent with the "Belt and Road" roadmap .
For the internationalization of China's new energy industry, the "Belt and Road" construction has attracted much attention. The total economic output of 66 countries along the route has reached 39 trillion US dollars, accounting for 52% of the global economic output. As of September 2016, China has completed strategic docking with more than 70 countries, regions and international organizations along the route, and Chinese companies' engineering orders for countries along the "Belt and Road" have reached 1.36 trillion US dollars.
It is understood that Sany's overseas business layout itself is highly consistent with the "Belt and Road" roadmap, and 70% to 80% of the company's overseas performance comes from the "Belt and Road". In order to seize the opportunity, Sany established the "Belt and Road" cooperation department to promote the work. In 2016, under the business strategy of further "focusing on key markets", the "Belt and Road" cooperation department added 8 new overseas key country markets after careful research and selection. These include Indonesia, India, South Africa, Malaysia, etc.
From the perspective of domestic industrial development variables, with the determination of offshore wind power electricity prices, the acceleration of wind power development in low wind speed areas, and the support of the "Belt and Road", Sany's wind power business is ushering in a new period of development opportunities.
Facing the new opportunities of the “Belt and Road”, Sany's wind power business is meeting the needs of global customers with unremitting technological innovation and sincere and enthusiastic after-sales service. Wang Lihe said: “Currently, Sany's wind power business has been actively deployed in countries and regions such as Ethiopia, India, Egypt, and Oman, and Sany is mobilizing more resources to the internationalization of Sany's wind power business, including the internationalization of technology, internationalization of talents, internationalization of management, and internationalization of capital.
Against the backdrop of the “Belt and Road” construction, Sany is promoting the development of wind power, minerals, ports, and residential buildings in key countries along the route.Industrialization, oil and gas chemical industry are five major advantageous projects to accelerate the expansion of overseas markets. With the policy support of the "Five Little Dragons" going overseas, on May 16 this year, Sany signed a cooperation agreement with Oman to jointly develop the local wind power market. In the Indian market, Sany already owns (or jointly owns) 5 million kilowatts of wind resources, of which 2 million kilowatts of wind resources in Andhra Pradesh are being measured, and there are more than 500,000 kilowatts of mature wind resources being discussed for acquisition, and Sany India's wind turbine assembly line is under construction.
Although the road to the wind power industry going global is long and arduous, Sany is optimistic about the future of the wind power business. More and more confident, this confidence comes from Sany's strong industrial strength. Today, Sany Heavy Energy relies on Sany's four overseas industrial parks in the United States, Germany, India and Brazil, 11 factories, more than 20 overseas subsidiaries and sales and service networks in more than 150 countries to expand its wind power business to North America, Africa and other places. It has not only established a strong image of Made in China worldwide, but also become the backbone of Sany's international business. Wang Lihe said that in the next step, Sany will establish manufacturing centers, industrial parks and industrial parks in Africa, and continue to increase technology transfer efforts.
The visit of the Prime Minister of Ethiopia can be said to be a key node and a new starting point for the cooperation between the two sides. As Sany President Tang Xiuguo said, Sany will take this as a new starting point to comprehensively deepen cooperation with Ethiopia and contribute more to the vision of seeking to develop a new cooperation model.
Deeply cultivating "localization" to help Ethiopia's economic development
in the internationalization journey, only by deeply understanding the needs of partners and even "feeling the same" can the two sides achieve long-term cooperation and mutual benefit.
As early as 2006, Sany's products officially entered Ethiopia. In the following ten years, Sany has added support to local infrastructure construction and deeply participated in major projects such as the Adama Phase II Wind Farm, the Woldiya to Awash Railway, and the Dangote Cement Plant. Especially the Adama Phase II wind farm, the largest wind power project in Ethiopia, uses 102 Sany wind turbines with a total installed capacity of 153 MW. In May 2016, the wind power plant completed its trial operation and was handed over. The Ethiopian Prime Minister personally started the wind turbines. At present, the wind farm has generated a total of about 850 million kWh of electricity, providing more than 20% of the electricity demand in the capital Addis area, playing a major role in promoting local social and economic growth and transformation.
Wang Lihe, general manager of international marketing of Sany Heavy Energy Co., Ltd. (hereinafter referred to as "Sany Heavy Energy"), has participated in almost all the processes of the Adama Phase II wind farm project in Ethiopia. In his view, the international market is very different from the domestic Chinese market. Different countries and regions have great differences in culture, laws, customs and customer habits in using products. Sany has taken many detours and gained a lot of experience on the road to internationalization. According to Sany's experience, to achieve success in overseas markets, it is most important to adhere to the "localization" of the enterprise.
Wang Lihe said that since the construction of Adama Phase II Wind Farm in Ethiopia, Sany has been sending professional teams to guide the installation, acceptance and commissioning on site, and responsible for the operation and maintenance of the wind farm after the warranty period. Moreover, as an overall equipment supplier, Sany not only provides reliable equipment and employs local personnel, but also trains more than 80 professional engineers from Ethiopia through the Adama Phase II Wind Farm project, and delivers wind power technology to Ethiopia.
It is based on the "localization" idea of sharing weal and woe that the Adama Phase II wind farm project has successfully created "four firsts": China's first government-supported new energy project; China's first preferential buyer's credit-supported new energy project; China's largest international wind power project EPC general contracting project; the first wind power project with overall technology, standards, management and equipment going abroad, using Chinese standards for design, construction and acceptance, and using Chinese equipment and supervision.
Overseas business layout is highly consistent with the "Belt and Road" roadmap .
For the internationalization of China's new energy industry, the "Belt and Road" construction has attracted much attention. The total economic output of 66 countries along the route has reached 39 trillion US dollars, accounting for 52% of the global economic output. As of September 2016, China has completed strategic docking with more than 70 countries, regions and international organizations along the route, and Chinese companies' engineering orders for countries along the "Belt and Road" have reached 1.36 trillion US dollars.
It is understood that Sany's overseas business layout itself is highly consistent with the "Belt and Road" roadmap, and 70% to 80% of the company's overseas performance comes from the "Belt and Road". In order to seize the opportunity, Sany established the "Belt and Road" cooperation department to promote the work. In 2016, under the business strategy of further "focusing on key markets", the "Belt and Road" cooperation department added 8 new overseas key country markets after careful research and selection. These include Indonesia, India, South Africa, Malaysia, etc.
From the perspective of domestic industrial development variables, with the determination of offshore wind power electricity prices, the acceleration of wind power development in low wind speed areas, and the support of the "Belt and Road", Sany's wind power business is ushering in a new period of development opportunities.
Facing the new opportunities of the “Belt and Road”, Sany's wind power business is meeting the needs of global customers with unremitting technological innovation and sincere and enthusiastic after-sales service. Wang Lihe said: “Currently, Sany's wind power business has been actively deployed in countries and regions such as Ethiopia, India, Egypt, and Oman, and Sany is mobilizing more resources to the internationalization of Sany's wind power business, including the internationalization of technology, internationalization of talents, internationalization of management, and internationalization of capital.
Against the backdrop of the “Belt and Road” construction, Sany is promoting the development of wind power, minerals, ports, and residential buildings in key countries along the route.Industrialization, oil and gas chemical industry are five major advantageous projects to accelerate the expansion of overseas markets. With the policy support of the "Five Little Dragons" going overseas, on May 16 this year, Sany signed a cooperation agreement with Oman to jointly develop the local wind power market. In the Indian market, Sany already owns (or jointly owns) 5 million kilowatts of wind resources, of which 2 million kilowatts of wind resources in Andhra Pradesh are being measured, and there are more than 500,000 kilowatts of mature wind resources being discussed for acquisition, and Sany India's wind turbine assembly line is under construction.
Although the road to the wind power industry going global is long and arduous, Sany is optimistic about the future of the wind power business. More and more confident, this confidence comes from Sany's strong industrial strength. Today, Sany Heavy Energy relies on Sany's four overseas industrial parks in the United States, Germany, India and Brazil, 11 factories, more than 20 overseas subsidiaries and sales and service networks in more than 150 countries to expand its wind power business to North America, Africa and other places. It has not only established a strong image of Made in China worldwide, but also become the backbone of Sany's international business. Wang Lihe said that in the next step, Sany will establish manufacturing centers, industrial parks and industrial parks in Africa, and continue to increase technology transfer efforts.
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