On the fourth day after the conclusion of the first “Belt and Road” international cooperation summit forum, on May 19th, the Ethiopian Prime Minister and his party came to visit the Sany Group (referred to as “Three Ones”). During the period, the Ethiopian Prime Minister praised “the development of Sany is shocking” and hopes that cooperation will be deeper in the future.



The visit of the Ethiopian Prime Minister can be said to be a key node for cooperation between the two sides and a new starting point. As stated by Tang Xiuguo, the president of Sany, Sany will use this as a new starting point to comprehensively deepen cooperation with Ethiopia and contribute more to the vision of developing a new mode of cooperation.



Deep cultivation of "localization" helps Ethiopia’s economy grow



In the process of internationalization, only by deeply understanding the needs of partners and even “sense empathy” can we achieve long-term cooperation and mutual benefit.



As early as 2006, Sany’s products officially entered Ethiopia. In the following ten years, Sany added assistance to the local infrastructure and participated in major projects such as the Adama Phase II wind farm, the Voldia to Awash Railway, and the Danget Cement Plant. In particular, the Adama Phase II wind farm, the largest wind power project in Ethiopia, uses 102 Sany fans with a total installed capacity of 153 MW. In May 2016, the wind power plant was commissioned and handed over, and the Ethiopian Prime Minister personally launched the wind turbine. At present, wind farms generate about 850 million kWh of electricity, which provides more than 20% of the electricity demand for the capital Yadis, and plays a major role in promoting local social and economic growth and transformation.



Wang Lihe, general manager of Sany Heavy Energy Co., Ltd. (referred to as “Sany Heavy Energy”), is involved in the vast majority of the Ethiopian Adama Phase II wind farm project. In its view, the international market is very different from the Chinese domestic market. Different countries and regions have great differences in culture, laws, customs and the habits of customers using products. Sany has gained a lot of experience on the road to internationalization. According to the experience of Sany, in order to achieve success in overseas markets, the most important thing is to adhere to the "localization" of enterprises.



Wang Lihe said that since the opening of the Ethiopian Adama Phase II wind farm, Sany has been dispatching a professional team to guide the installation, acceptance and commissioning on site, and to be responsible for the operation and maintenance of the wind farm after entering the warranty period. Moreover, as a whole equipment supplier, Sany not only provides reliable equipment, hires local personnel, etc., but also trains more than 80 professional engineers of the German side through the Adama II wind farm project to deliver wind power technology to Ethiopia.



Based on Hume’s “localization” approach, the Adama Phase II wind farm project successfully created “four firsts”: China’s first government-supported new energy project; China’s Export-Import Bank’s first preferential buyer’s credit support New energy project; China's largest EPC general contracting project for international wind power engineering; the first wind power project that goes out of technology, standards, management and equipment as a whole, adopts Chinese standard design, construction and acceptance, and adopts Chinese equipment and supervision.



The overseas business layout is highly consistent with the “Belt and Road” roadmap



For the internationalization of China’s new energy industry, the “Belt and Road” construction equipment is concerned. The total economic output of 66 countries along the line reached 39 trillion US dollars, accounting for 52% of the global economy. As of September 2016, China has completed strategic matching with more than 70 countries, regions and international organizations along the route. The engineering orders of Chinese enterprises along the “Belt and Road” countries reached 1.36 trillion US dollars.



It is understood that Sany’s overseas business layout itself is highly consistent with the “One Belt, One Road” roadmap. 70%~80% of the company’s overseas performance comes from the “Belt and Road”. In order to seize the opportunity, Sany established the “Belt and Road” cooperation department to promote the work. In 2016, under the “focus on key markets” business strategy, the “One Belt, One Road” cooperation department has carefully researched and selected 8 new overseas key country markets. These include Indonesia, India, South Africa, Malaysia, etc.



From the perspective of domestic industrial development variables, with the determination of offshore wind power prices, the acceleration of wind power development in low wind speed regions, and the support of “One Belt, One Road”, Sany’s wind power business is ushering in a new period of development opportunities.



Facing the new opportunities of “One Belt, One Road”, Sany's wind power business is satisfying the needs of global customers with unswerving technological innovation and sincere after-sales service. Wang Lihe said: "At present, Sany’s wind power business has a positive layout in Ethiopia, India, Egypt, Oman and other countries and regions, and Sany is mobilizing more resources to match the internationalization of Sany’s wind power business. Including the internationalization of technology, the internationalization of talents, the internationalization of management and the internationalization of capital.



Under the background of “One Belt and One Road”, Sany promoted five major projects of wind power, minerals, ports, residential industrialization and oil and gas industry in key countries along the route, and accelerated the expansion of overseas markets. Under the policy support of the “Five Little Dragons” to go to sea, on May 16 this year, Sany signed a cooperation agreement with Oman to jointly develop the local wind power market. In the Indian market, Sany has owned (or jointly owned) 5 million kilowatts of wind resources, of which Andhra Pradesh’s 2 million kilowatts of wind resources are being measured, and more than 500,000 kilowatts of mature wind resources are talking about acquisitions, and three An Indian wind turbine assembly line is under construction.



Although the wind power industry has gone out of the way and is long, the future of the three pairs of wind power industry is increasingly full of confidence. This confidence comes from the strong industrial strength of Sany. Today, Sany Heavy can expand its wind power business to North America based on Sany's four overseas industrial parks in the United States, Germany, India and Brazil, 11 factories, more than 20 overseas subsidiaries and sales and service networks in more than 150 countries. , Africa and other places. It not only established an excellent image of China’s manufacturing on a global scale, but also became the backbone of the internationalization of Sany’s business. Wang Lihe said that in the next step, Sany will establish manufacturing centers, industrial parks and industrial parks in Africa, and continue to increase technology transfer.